// For founders running it solo, or with a tiny team

You know PR matters. You just don't have five hours a week.

PressDesk is the AI publicist that runs your media outreach while you ship. From your Gmail. In your voice. From $99 a month. Hire yours in 20 minutes.

Try Press on your company →See pricing
// 14 day trial · cancel before day 14, no charge · first placement in 30 days, on average
20min
From signup to your first pitch going out. Onboarding is a conversation, not a form.
1-3 hrs
Total founder time per week, after onboarding. Mostly approving Press's drafts on your phone.
30 days
Average time to first real placement. Some founders land coverage in week one.
// FIVE THINGS YOU KNOW BUT WON'T SAY

The five truths about founder PR.

Written by founders who tried everything else first. If any of these don't sound like you, this page probably isn't.

i.

You're never going to do HARO. Not consistently.

You opened the email three times this week and closed it three times. The queries that fit your business were buried under 800 that didn't. You'd need an hour a day. You don't have an hour a day. You have “maybe later”, which is the same thing as never.

ii.

You can't afford a PR agency.

You looked at three. The cheapest quoted $4K a month with a six-month minimum. The conversation made you feel like you were renting an associate who'd be moved off your account when a bigger client showed up. You said “let me think about it” and never replied to the follow up.

iii.

Your competitors are getting written about.

You saw the TechCrunch piece. You saw the Forbes feature. You read it and thought “my product is better than this” and then you went back to fixing the bug. The bug got fixed. The press never came.

iv.

You're not a publicist. You're a builder.

You're great at the thing you do. Writing personalized pitches to journalists who might not even read them, then following up three times, then explaining yourself to your spouse about why you spent a Saturday on it — this is not the thing you do. It's the thing you'd hire someone else to do, if hiring someone made financial sense.

v.

Hiring an AI agent is the move now.

You hire an AI agent to do the work, you stay in approval mode. You spend 20 minutes briefing it on your company, then 1-3 hours a week tapping “approve” on pitches that you'd be proud to send. $99 to $299 a month. Cancel any time. If it doesn't land you press in 60 days, the next month is free. The downside is bounded. The upside is the press coverage you should have had 18 months ago.

// THE WEEK YOU HAVE VS THE WEEK YOU WANT

One week of your time. Two very different stories.

A typical week for a Series A founder before and after PressDesk. The work doesn't disappear. It moves.

BEFORE PRESS

The week PR doesn't happen

MON
Open HARO email. Scroll. Close it. Tell yourself you'll do it tomorrow. Ship a feature instead.
TUE
See competitor in TechCrunch. Slack the team. Vow to do something about it. Get pulled into a customer escalation.
WED
Draft a pitch in Notion. Get to the third paragraph. Realize you don't know which reporter to send it to.
THU
Email 3 reporters using ChatGPT-templated pitches. Feel weird about it. They don't reply.
FRI
Forget about PR. Run payroll. Push code. Tell your investor you'll get to it next quarter.
WITH PRESS

The week PR runs itself

MON
Open Slack at 7 AM. Press has 3 drafted pitches ready. Approve 2, edit 1, send.
TUE
Reporter replies. Press classifies it as positive interest and drafts your response. You tap approve.
WED
Press flags a HARO query that's a perfect fit. Has already drafted the response. You read it, hit send. Total time: 30 seconds.
THU
Press alerts you to a Hacker News thread mentioning you. 80 upvotes. Positive. No action needed. Back to shipping.
FRI
Weekly recap from Press. 4 pitches sent, 2 replies, 1 placement landed: Forbes Tech. Your investor sees it before you tell them.
// THE 20 MINUTE ONBOARDING

Press doesn't ask you to fill out a form.

Press conducts an interview. Like a real new hire showing up on day one. You answer questions out loud, Press takes notes, asks follow ups when something is thin.

By the end, Press has a deep representation of your company — what you sell, who you are, who you compete with, what makes you different, who's quotable on what, what you'd never say. We call it the Brand Brain. It compounds every week.

  • Founder story and what makes the brand different
  • Your target outlets and the publications you dream about
  • Topics you want to own, topics you'd avoid
  • Voice samples (your blog, your X, your last keynote) so Press can write like you
  • Current goals: launch coverage, fundraising signals, thought leadership, all of the above
P
Press
Hey. Before I start working, I need to learn your company. Twenty minutes. What does your company do, in one sentence, the way you'd say it to a friend at a wedding?
YOU
You
We make CRM software for solo therapists.
P
Press
Got it. Why solo therapists specifically? What's the story there?
YOU
You
My wife is one and every tool she tried was built for big practices. Lots of features she didn't need, none of the ones she did.
P
Press
That's a strong founder story. I'm going to come back to it. Next: who are your three closest competitors, even if they don't think of you as one?
// FROM FOUNDERS LIKE YOU

What other founders say after thirty days.

"I'd been a PressDesk customer for nine days when I got my first reply from a TechCrunch reporter. I hadn't even noticed the pitch went out. Just opened Slack and saw 'positive reply, want me to draft your response.' I felt like I had cheated."
JK
Jenna Kim
Founder, Lumenly
PLACED: FORBES, 19 DAYS
"I'm a solo founder. The closest thing I had to PR was tweeting and hoping. With Press I'm in the press once or twice a month. I've stopped feeling bad about not having a PR person."
DP
David Park
Solo founder, Outpost
PLACED: THE INFORMATION, INSIDER
"Press writes in my voice. I'd done a podcast a year ago that I forgot about. Press transcribed it during onboarding and now every pitch I see sounds like the person who gave that talk. It's eerie."
RO
Rachel Okonkwo
Founder, Brightline
PLACED: 4 OUTLETS, MONTH ONE
"I had been planning to hire a PR consultant for $3K a month. I tried Press for a month instead. I'm not hiring the consultant."
MC
Marcus Chen
CEO, Northwind
SAVED: ~$36K / YEAR
// FOUNDER PRICING

Two plans. Pick one.

PressDesk has four tiers total, but founders almost always start with one of these two. Senior and Director are for agencies and bigger teams.

Intern
SOLO FOUNDER · SIDE PROJECT
$99 / month
  • 1 brand, 1 spokesperson
  • 100 pitches per month
  • HARO and Qwoted sourcing
  • Press drafts everything, you approve
  • Daily Slack briefing
  • Brand monitoring (you + 2 competitors)
Start free trial
Associate
FUNDED STARTUP · SMALL TEAM
$299 / month
  • 1 brand, unlimited spokespeople
  • 500 pitches per month
  • Full sourcing across every PR source
  • Press auto-sends low-risk categories
  • Influencer discovery + outreach
  • Full monitoring + crisis early warning
  • Gmail + Slack + Calendar integration
Start free trial
60-dayplacement
guarantee

No placement in 60 days? Next month is on us.

Real coverage in a real outlet. No fine-print game. We'd rather refund you than keep you as an unhappy customer.

14-day trial. Card to start. We email you 3 days before charging. Cancel anytime, one click. Trust center →

// THE QUESTIONS FOUNDERS ASK

The objections, answered.

HARO was you filtering 800 queries a day to find 2 that fit your business, then writing pitches yourself, then never doing it again. PressDesk is an agent that reads every HARO query for you, scores fit against your specific company, drafts the response in your voice, and queues it for one-tap approval. You go from “I'll do HARO this week” to “approve, approve, skip” in 90 seconds.
That's literally what Press does. After the 20-minute onboarding, Press identifies the angles a journalist would actually want to write about you. Not generic stuff. Real story hooks: a contrarian view, a data point only you have, a trend you can comment on. You'll see them in the morning briefing every day.
Journalists hate bad pitches. Press writes pitches good enough that founders here see ~31% reply rates on cold pitches — about 3x the industry benchmark. Every pitch is personalized to the reporter's recent work, contains only verified facts about you, and gets sent from your real Gmail. If a draft sounds too AI-generic, our Guardian agent catches it and forces a rewrite before it ever leaves.
At the Intern level (where you start), Press doesn't send anything without your tap. At the Associate level, only low-risk categories auto-send; Tier 1 outlets always require your approval. There's also a Guardian agent that vets every outbound for fabricated stats, off-brand voice, and your custom “never say this” list. You will not wake up to a press disaster you didn't authorize.
Because Press is doing real work during your trial. The moment you connect Gmail, Press is researching journalists, drafting pitches, running news APIs, and burning real compute. Card upfront means we don't ration the experience for trial users. You can cancel any time before day 14 from the dashboard, one click, no charge. We email you 3 days and 1 day before the trial ends so there are no surprises.
Maybe. PressDesk is most useful when you have something to talk about: a product, a launch, a milestone, a contrarian view, a story. If you're pre-launch and want coverage of your launch, start your trial 30 days before launch day. Press will warm up the right journalists by then. If you're pre-launch with nothing to say yet, save your $99 and come back when you do.
ChatGPT writes one pitch when you ask. Press runs the whole function: sources the opportunity, knows the journalist, learns your voice, sends from your Gmail, manages the reply, schedules the follow up, monitors the mention, tracks the placement, and reports the outcome. ChatGPT is a writing assistant. Press is an employee. They're not the same product.
One click in the dashboard. Cancel before day 14 of your trial, you pay nothing. Cancel after you've converted, your access continues to the end of the billing period, then stops. We'll export your Brand Brain so you can take everything Press learned about your company with you. If you're charged and decide within 7 days that it wasn't right, email support and we refund.

Stop telling yourself you'll do PR next quarter.

Hire Press in twenty minutes. First placement in thirty days, on average. $99 for solo founders, $299 for funded teams. Card to start. Cancel before day 14 if it's not for you.

Start your 14-day trial →Try Press on your company first
// 14 day trial · cancel before day 14, no charge · 60-day placement guarantee